AT&T "One Step Ahead"
Integrated 360º Campaign
To promote the new Blackberry Bold on AT&T, we created a :30 TV spot (directed by the legendary Michael Mann) driving viewers to our custom microsite, OneStepAhead.com.
On the site, users were engaged in a custom experience in which they become the star of their very own action movie trailer. By connecting to their Facebook account, their name, photos, friends, and even location are dynamically pulled into the trailer, which they could then share.
TV :30
Webby: Official Honoree
Telecommunications
Personalized Trailer
via Microsite
Notice how the trailer's credits, the screens in the spy van, the photos, the "known associates" and even location have now been dynamically swapped out with the user's custom info.
Of course the site also featured lots of other great details about AT&T and the new BlackBerry Bold, which I art directed to look like high-tech action/spy movie screens. See for yourself here: