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AT&T "Shout From the Mountaintop"

Interactive/Social

For Valentine's Day, AT&T wanted to give all the lovers out there a chance to literally shout their love from a mountaintop, even if they didn't have one handy. At 8AM on February 14th, the live streaming event began, drawing in nearly 10,000 submissions (including 11 marriage proposals.)

For Valentine's Day, AT&T wanted to give all the lovers out there a chance to literally shout their love from a mountaintop, even if they didn't have one handy. At 8AM on February 14th, the live streaming event began, drawing in nearly 10,000 submissions (including 11 marriage proposals.)

Clio Awards: Bronze
Interactive/Social Media

 

Clio Awards: Bronze

Direct Response/Digital

Clio Awards: Short List
Innovative Media

 

Cannes Lions: Shortlist

Best Use of Social Media Marketing

 

Cannes Lions: Shortlist

Best Use of Special Events & Stunt/Live Advertising

 

One Show: Merit
Interactive/Social Media

D&AD: Wood Pencil

Direct Response/Digital

 

New York Festivals: Shortlist
Interactive

Golden Award of Montreux: Finalist
Best Use of Digital Media


Golden Award of Montreux: Finalist
Best Use of Social Media

Caples Awards: Bronze
Interactive

Creativity Online: Pick of the Day

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