AT&T "Shout From the Mountaintop"
Interactive/Social
For Valentine's Day, AT&T wanted to give all the lovers out there a chance to literally shout their love from a mountaintop, even if they didn't have one handy. At 8AM on February 14th, the live streaming event began, drawing in nearly 10,000 submissions (including 11 marriage proposals.)
Clio Awards: Bronze
Interactive/Social Media
Clio Awards: Bronze
Direct Response/Digital
Clio Awards: Short List
Innovative Media
Cannes Lions: Shortlist
Best Use of Social Media Marketing
Cannes Lions: Shortlist
Best Use of Special Events & Stunt/Live Advertising
One Show: Merit
Interactive/Social Media
D&AD: Wood Pencil
Direct Response/Digital
New York Festivals: Shortlist
Interactive
Golden Award of Montreux: Finalist
Best Use of Digital Media
Golden Award of Montreux: Finalist
Best Use of Social Media
Caples Awards: Bronze
Interactive
Creativity Online: Pick of the Day