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About JB
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Hey! I'm glad you found me. I'm Jonathan, and I've been at this here Advertising game professionally for over 15 years, worked in Graphic Design for about 10 years before that, and have been an artist since my hand could hold a crayon. (Speaking of which, does having my Ultimate Warrior drawing hung on the fridge count as an "award?" If so, I'm highly decorated.)
Oh and I should probably also mention that just about everyone in the world calls me "JB." So feel free to hop on that bandwagon if you like.
SPEAKING of bandwagons (yes, I do segues too,) I'm also a musician that has spent many years living in vans, touring the US and beyond. I started as a drummer when I was 10, and have picked up guitar, bass, and quite a few other instruments in the years since. I'm a videographer, photographer, illustrator, Star Wars (OT) fanboy, and diehard NY Islanders fan.
Below you'll find some more of the formals. I do hope that whoever is reading this is the next person that I'll get to create awesome, fridge-worthy work with. I'll even share my crayons.
Freelance Senior Art Director @ Various
June 2022 – Present
Freelance Associate Creative Director @ Digitas
September 2021 – June 2022
Associate Creative Director @ Wunderman NY
August 2018 – June 2019
Art Supervisor @ CDMNY
August 2017 – May 2018
ACD/Senior Art Director @ BBDO New York
August 2009 – October 2016
Art Director @ Scholastic
February 2009 – July 2009
Freelance Art Director @ Mass Ideation
June 2009
Freelance Art Director @ MullenLowe Profero
March 2009 – April 2009
Freelance Art Director @ MTV
February 2009
Art Director @ Agent 16
March 2008 – December 2008
Graphic Designer @ GCN Media
May 2004 – March 2008
Graphic Designer @ Arista Graphics & Printing
September 2001 – June 2002
2007 BFA – Advertising Design
Fashion Institute of Technology
2005 AFA – Communication Design
Fashion Institute of Technology
2002 H.S. Diploma – Graphic Design
Nassau BOCES Vocational School
• Creative Direction
• Concept Development
• Art Direction
• Graphic Design
• Creative Strategy
• Integrated Marketing
• Branding & Identity
• Social Media Marketing
• Interactive Marketing
• Photography
• Videography/Video Editing
• Proficient in Adobe Creative Cloud
Clio Awards: Bronze
Interactive/Social Media
AT&T "Shout from the Mountaintop" Integrated Campaign
Clio Awards: Bronze
Direct Response/Digital
AT&T "Shout from the Mountaintop" Integrated Campaign
Clio Awards: Short List
Innovative Media
AT&T "Shout from the Mountaintop" Integrated Campaign
Cannes Lions: Shortlist
Press
M&M's Cinema Print Campaign "The Two-Eyed Monster"
Cannes Lions: Shortlist
Press
M&M's Cinema Print Campaign "Attack of the Humans"
Cannes Lions: Shortlist
Best Use of Special Events & Stunt/Live Advertising
AT&T "Shout from the Mountaintop" Integrated Campaign
Cannes Lions: Shortlist
Best Use of Social Media Marketing
AT&T "Shout from the Mountaintop" Integrated Campaign
One Show: Merit
Interactive/Social Media
AT&T "Shout from the Mountaintop" Integrated Campaign
D&AD: Wood Pencil
Direct Response/Digital
AT&T "Shout from the Mountaintop" Integrated Campaign
Caples Awards: Bronze
Interactive
AT&T "Shout from the Mountaintop" Integrated Campaign
New York Festivals: Finalist
Print Illustration
M&M's Cinema Print Campaign
New York Festivals: Shortlist
Interactive
AT&T "Shout from the Mountaintop" Integrated Campaign
Golden Award of Montreux: Finalist
Best Use of Digital Media
AT&T "Shout from the Mountaintop" Integrated Campaign
Golden Award of Montreux: Finalist
Best Use of Social Media
AT&T "Shout from the Mountaintop" Integrated Campaign
Creativity Online: Pick of the Day
AT&T "Shout from the Mountaintop" Integrated Campaign
FWA: Public Shortlist
AT&T "Windows Phone Augmented Reality Experience"
Webby: Official Honoree
AT&T "One Step Ahead" Integrated Campaign
BBDO Proactive Award
Duncan Hines "Bake On" Campaign
MM&M Award: Gold
Best Multicultural Campaign
Genentech: SisterPact
MM&M Award: Gold
Best Disease Education Campaign
Genentech: SisterPact
DTC National Advertising Award: Silver
Best Multicultural Print Campaign
Genentech: SisterPact
DTC National Advertising Award: Finalist
Best Multicultural Television Campaign
Genentech: SisterPact
DTC National Advertising Award: Finalist
Best Multicultural Digital/Social Media Campaign
Genentech: SisterPact
FOLIO: Ozzie Award Nomination
Best Digital Illustration
Aviator's Guide Magazine
FOLIO: Silver Ozzie Award
Best Site Design
Aviator's Guide Magazine
FOLIO: Silver Ozzie Award
Best Table of Contents
Aviator's Guide Magazine
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CPG
• M&M's
• Duncan Hines
• Bird's Eye
• Vlasic
• Dannon (Activia, Oikos, Oh!)
• Splenda
• Lay's
Beverages (Non-Alcoholic)
• Pepsi
• Mtn Dew (Diet, Code Red, Kickstart)
• Starbucks
• Tropicana
Beverages (Alcoholic)
• Bacardi Rum(s)
• Grey Goose Vodka
• Bombay Sapphire Gin
• Cazadores Tequila
• Martini & Rossi Vermouth
• Three Olives Vodka
Technology
• AT&T
• Virgin Mobile
• GE
• Bose
• Atari (Godzilla, Dragon Ball Z)
Television & Entertainment
• MTV
• IFC
• Hulu
• SyFy
Charities & Non-Profits
• Special Olympics
• March of Dimes
• Campaign for Tobacco-Free Kids
• Genentech "SisterPact"
Shipping & Travel/Leisure
• FedEx
• Orbitz
• Howard Johnson
• Cessna Aircraft
Financial Services
• Visa
• Capital One
• Accenture
• BPA Worldwide
Health & Wellness
• Theraflu
• Nicorette
• Flonase
• Johnson & Johnson
• Humana
• Botox
Miscellaneous
• Whirlpool Brands (Whirlpool, Maytag, KitchenAid)
• Lowe's Home Improvement
• CVS
• NYU
• Scholastic
• GCN Publishing
• Aviator's Guide Magazine
• Reynold's American (Camel, Kool)
• House of Prince Tobacco
"I've had the pleasure of working closely with JB at BBDO NY for many years and was always impressed with his attention to detail and his passion to push the work and make it the best it can be. On the M&M's brand, he helped manage the iconic M&M's characters social posts that brought a little M&M's fun to people's daily lives all over the globe. I was able to utilize his craft across many brands here at BBDO and was always confident he would "create great." JB is also very good with working with clients from start to finish. He's great with presenting his work as well as working efficiently with clients all through production to finish."
Tim Bayne - Global EVP ECD @ BBDO
"Jonathan was a huge asset to us at Digitas. His talents in design and art direction are first class. He’s a hard worker who always ready to problem solve, always ready help, and always ready to over deliver. Jonathan was super easy to work with and I wouldn’t think twice about working with him again."
Kurt Lenard - VP Creative Director @ Digitas
"Jonathan is a solid ACD with a great eye, fast skills and the ability to concept for a wide range of media, from social and OLV to the metaverse and NFTs. He brings with him an excellent attitude and is always willing to keep working until everything is perfect. If you need someone who can get it quick and start creating strategic ideas, and make em look GOOD, Jonathan is the person for the job."
Jason Pickar - VP Creative Director @ Digitas
"From his attention to detail to his passion for each project, JB (as we know him) is a creative powerhouse that was a joy to work with at BBDO. I personally had the pleasure of working with him closely and never once remember him bringing anything other than a love for the craft to every assignment. Great guy. Excellent Art Director."
Ash Tavassoli - EVP ECD @ BBDO
"I had the pleasure of working with JB on Duncan Hines and Vlasic Pickles at BBDO New York. Jonathan's work was always on strategy, exuded creative excellence and was delivered on time/budget. Moreover, Clients loved him as they respected his work as well as his delivery style - which is very friendly, non-threatening and approachable. I would highly recommend JB in every capacity and hope to work with him again!!"
Shahnaz Shroff - EVP @ BBDO
"I worked with Jonathan (JB) for about a year where the two of us partnered on Maytag, Hulu, Whirlpool, and a bunch of varying pitches. I can say without hesitation that it’s a pleasure to work with him. From social to TV scripts to full campaigns, Jonathan’s conceptual thinking is always of such high caliber. He has a gift for spotting opportunities in every assignment and then exploring the most creative areas in them fully. His insights and ideas are always welcome because they would lead to such interesting and targeted concepts, hitting audience “pain points” with ease; I would always look forward to what he’d say next. Adding to that, his tasteful design sense creates imagery that me, as a writer, just want to keep in my book. And, of course, it needs to be said: he has a very real talent for presenting because he knows how to tell a story, walking the client through each piece and exciting them along the way with his attention to detail and humor. He’s just a natural."
Mike Polovsky - Copywriter @ Digitas
"JB is and always will be one of my favorites. At BBDO, I was able to work with him in both a Project Management/Resourcing capacity and a Production capacity. From a production standpoint, JB is a dream to work with getting to set and on set. His ability to hash through the details and make sure everything is accounted for not only makes my job easier but helps keep the client aligned with the creative throughout the entire process. On set, JB is focused, creative, upbeat, and able to stay on task and on time. Honestly, as a Producer, I couldn’t ask for anything more!
From a project management & resourcing standpoint, JB’s greatest strength is his ability to handle every personality that you can throw at him. He know's how to connect to each individual on a personal level, which instills a huge amount of loyalty and positivity towards him. Not only can he keep calm with difficult projects and difficult clients (of which I've seen him get through many), he can change the entire attitude of your internal team. If people are getting beat down for whatever reason, JB is the guy you want to bring in. He’ll find a way to lighten the mood, make everyone feel that they are heard (so important!), and get the project done."
Cat Codde - Senior Content Producer @ BBDO
"Jonathan's background may say "Art Director," but in practice he brings his detailed eye for perfection to every aspect of the creative process. I have seen many people come to him, myself included, because his easy manner and honed instincts help everyone he works with create a superior finished product. You can show him any kind of creative challenge, and watch his eyes light up as he works through the possibilities with you."
Chris McMahon - Senior Copywriter @ BBDO
"I had the opportunity to work with JB for almost two years at BBDO NY within the Social Studio. He and I concepted and produced work for Cazadores Tequila and M&Ms. He possesses a keen creative conceptual ability as well as an incredible eye and attention to detail in his art direction. As he progressed at BBDO, I had the pleasure to work with him as he acted as an ACD where he was able to manage the workload, give feedback and encourage thought-provoking work to all members of the team. Even with the additional responsibility of acting as an ACD, JB took the responsibility and ran with it no questions asked. As a partner and a leader, JB would be a vital asset to any organization. His skills, expertise, and experience within the industry has helped build me into the creative that I am today and can hope to strive to be in the future."
Jonathan Bowker - Copywriter @ BBDO
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